About Us

WHY AMERICA / AUSTRALIA? 

We believe in doing our part to not just support USA / Oz industry but aid in the combat of exploitative wages, child labour and conditions which are still common in the garment sector throughout Asia and India. Then there is the environment, both Australia and America, in particularly California both have strict environmental regulations, that are monitored and enforced.

I am an Australian at heart but feels most at home along the Californian Shores.  

~ Groovepill Founder

WE ARE NOT JUST ANOTHER LIFESTYLE BRAND

The company was formed as an alternative for consumers looking for limited edition, somewhat unique apparel made with a sense of justice, global awareness and credibility. The company distributes its exclusive line globally with an emphasis on quality, uniqueness & price.

Our graphics are unique, artisan inspired creations, not mass produced. Our apparel is made and printed in California & Melbourne with pride. Using Combed & Ring Spun Cotton with no Carded Open End Cottons.

THE RESULT?

You will love your purchase, it lasts, not only will you see the value, but feel what a quality garment should feel like.

WHO YOU ARE?

You were raised with the expectation of receiving what you pay for. You love to live with class; stylish but not trendy, classy but not snooty. You value authenticity, craftsmanship, and quality, and don't like spending money on disposable things.

You value family, community, tolerance, hospitality, and manners. You enjoy really good stories and like the people who tell them. You like to surround yourself with everything rare & unique. Love And Light Mates.

FINALLY;

Our aim is to create a global community of both fans and contributors, support worthwhile charities & destabilise an apparel industry that needs its head read!

~ The Groovepill Family